Ecom Blueprint for Freelancers – Winning Funnel

Course Content

Foundations of Success with Facebook Ads

Using Business Manager to Access a Client’s Accounts

Intro to Shopify

Setup the Catalog

Budgets and the Value Ladder

Finding Your Audience on Facebook

Who is the customer?

Warm (Retargeting) Audiences

Lookalike Audiences

Winning Copy & Creative

Copywriting Formulas

Copywriting Tools and Principles

Creating Ad Images that Convert

Creating Videos Ads that Convert

Ecom Traffic

Ecom Retargeting with Facebook Ads

Facebook Product Ads to a Cold Audience

Privy for Pop Ups

Privy for Emails

Reporting, Testing, Optimization and Scaling

Ecom Reporting with Facebook Ads